Posts Tagged 'marketing'

How Is Ranking In The Search Engines Determined

How Is Ranking In The Search Engines Determined

Search for anything using a search engine. Almost instantly, the search engine will go through the millions of listings it has in its database and present you with ones that match your search topic. The matches will be ordered, the sites that are the most relevant are suppose to come up first.

Search engines frequently do not give you exactly what you ask for, often to find what your looking for you will need to rephrase your search in different ways. ...

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Why An Online Presence For Local Businesses Is A Must

Why An Online Presence For Local Businesses Is A Must

If you’re looking to get found on Google, there’s a good chance your business isn’t just a website, but also a location. 20% of searches on Google are related to location, and 97% of consumers search online for local businesses. Lots of small businesses are looking to the web to boost the visibility of their brick and mortar establishments.

It’s important that your business has its own website. Your website should include all the essential information potential and current ...

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Google’s Most Recent Update 2011

Google’s Most Recent Update 2011

In early 2011 Google started a rollout of it’s most recent update to it’s search engine algorithm, called Panda. The whole focus of Panda has been to lower the rank of “low-quality” sites and increase, or keep high, the rankings of website with good, usable content. Websites created with copied content with the purpose of showing ads (called “scraper” sites) are being heavily penalized.

This update has it’s basis human quality testers that have rated thousands of websites according to design, ...

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Email Spamming

Today we address one of the biggest problems on the Internet–spamming. Have you been spammed lately? If you have, you’re not alone. Nor are you alone, no doubt, in disliking it. Nothing seems to so inflame Internet and e-mail users so much as being spammed by unsolicited junk e-mail. But why call it spamming? According to Internet legend, it originated from a Monty Python comedy sketch in which the characters endlessly repeat the word “spam.” The repetition of the word ...

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Search Engine Spamming

Search Engine Spamming

So, what is “Search Engine Spamming”? 
Known as “spam” or “spamdexing,” it is basically using unethical and unprofessional techniques to obtain good search engine rankings. The major search engines have a definite set of rules and regulations they expect web designers to follow when submitting a web site to their index. It doesn’t mean that you can’t do things to “optimize” the pages you’re submitting, but you should abide by the criteria of the specific engines.

What are some of these ...

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