Keyword research is a practice used to find and research actual search terms people enter into the search engines when conducting a search. Success Makers research keywords in order to achieve better rankings for customers. We have developed a program that we can find out what keywords people are typing into the search engines to find your product or service and determine which are the most searched for terms in your industry and then use those keywords in your marketing strategy so that you get the greatest results.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website. Through researching your market’s keyword demand, we find which terms and phrases to target and also learn more about your customers and market.
It’s important to get visitors to your site, but it’s more important to get the right kind of visitors. With keyword research and analytics you can predict shifts in demand, respond to changes in the market place, produce the services and content that your potential client searchers are actively seeking.
Analytics is used to generate detailed statistics about a site’s traffic and traffic sources and measures conversions and sales.
With Analytics we can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation. e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site’s transactions, revenue, and many other commerce-related metrics.
Success Makers analyzes this information to manage your marketing campaign to produce the best results.