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Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person road shows, roundtables, interactive online, email, events. You will never get the same results or high-quality leads from, say, search engine advertising as you will from creating content that answers a potential customer’s questions and demonstrates your professionalism and expertise.

Want more business? Create more content! Many small or medium-sized business owners agree in theory that “content marketing” (also known as “inbound marketing”) is a good idea. But they’re too busy to do it. You can’t afford not to do it. Here are tips to speed up the process of creating content.